It’s no secret anymore that terms such as “frugal”, “moderate”, and “resignation” have long been passé when it comes to describing Best Agers. Studies show that this target group sees itself as particularly quality conscious. But even that doesn’t nearly fully describe the characteristics of the 45-plus generation. A major trait that those of us in customer service notice time and again is the distinct sense of responsibility people in our target group have toward other people and the environment. This is something we try to live up to in every respect.
We dress women who know what they want. They’ve found their own personal style. Fashionable clothing is important to them. However, they also value blazers, blouses, and trousers that suit them. "Our customer follows international catwalk trends. She is confident, demanding, and has a keen sense of style", said Madeleine Marketing Director Alexa Volquarts. "For her, having the perfect look for every occasion is an expression of that confidence". Madeleine offers her the elegance, exclusivity, and style currency that she wants. Best Agers are open to the latest trends, but want to know that they look good in the styles and colours that are currently in fashion. That’s why they trust us. Thanks to our experience, we offer fashion trends to satisfy sophisticated Best Agers. Our customers can be true to themselves when selecting their wardrobe, but still remain current – season after season.
Exclusive fashion that picks up on current trends and interprets them for the 45-plus target group – that’s the formula for the success of our labels Madeleine and Peter Hahn. “Of course we look to the big designer names now and then to see where fashion is going”, said Theo Nakath, who has worked for Madeleine for more than 25 years. “In the end though, we have to consider what will work for our customer”. Glamour without the gimmicks. Substance instead of fashion fads. All the labels of TriStyle Group follow the same creed – with success. It’s the key to fulfilling the fundamental requirements of our customers who, season after season, are looking to enrich their wardrobes with new pieces. From basics to high fashion – with our looks, Best Agers can emphasise their individual personality. “We pay great attention to ensure that items we offer can be easily combined with other items”, said Jutta Jung from Madeleine’s purchasing department.