Tristyle Mode GmbH, headquartered in Munich, is a holding which unites the independently managed mail order and ecommerce companies Peter Hahn, Madeleine and Long Tall Sally. The enterprise belongs to Equity Investor ‘Equistone Partners Europe’.
The TriStyle Group is among the market leaders in European fashion distance selling for the best-ager segment. With its two brands, Peter Hahn and Madeleine, which are specialised on the 45 plus target group for high-quality women’s clothing, as well as Long Tall Sally, a fashion provider for tall women, it has a stable, wide-ranging portfolio that is strategically monitored and steered by the holding.
The company also has sourcing offices in Hong Kong, Bangkok, Istanbul and Porto, incorporated under the name TriStyle Sourcing Ltd.
In the 2014/2015 fiscal year, the mail-order company with 1,354 employees recorded Sales of 505.7 million euros. Of this amount, 170.9 million euros are allocated on Madeleine (272 employees) and 334.8 million euros on Peter Hahn (1004 employees).
Each of the two brands – Peter Hahn and Madeleine – are distinct from one another due to their clear brand and product profiles. They cover the entire spectrum of high-quality ladies’ fashion and accessories for the 45-plus target group. Long Tall Sally complements the portfolio with its niche market specialisation for fashion targeted at women with a height of at least 1.75m. The companies distribute their products in eleven countries with own national subsidiaries. Customers can purchase the goods across Europe and in the USA and Canada (Long Tall Sally) online and by catalogue, and also in more than 20 fashion stores in Germany, Switzerland (Peter Hahn), Great Britain, the USA and Canada (LTS).
The TriStyle Group is very well positioned in a growing market that, due to demographic changes, will only increase in significance.